Empowering a global game studio with a creative platform

Customer Story

Empowering a global game studio with a creative platform

Crazy Labs

Company Size: 200+
Global Locations: 5
Genre: Hypercasual & Casual
Games launched in 2019: 18

Products Used

The company

Crazy Labs are a global gaming company focusing on casual free-to-play titles. With offices in Israel, China, Macedonia, Bulgaria and Germany, they value the ability to create a unified culture with shared learnings and processes.

Crazy Labs – Israel Team

The Partnership

As Crazy Labs continue to grow their hypercasual & casual games portfolio, they know that gaining advantages in Playable Ad creation can have a big impact on the success of the game launch. Having something which can scale across their studios, and fit in with their existing ways of working has great value.

“Steve and Adam shared their product vision with us last summer 19’ and when they left it was a unanimous decision to start working together. Being more in control of our creative was an important topic at the time and delivering great playables was imperative for our growth plans

Mor Shahar, Crazy Labs


The Luna team provided an onboarding and support structure so that Crazy Labs could quickly and efficiently train their internal teams. Within a few weeks, the new creative capability was scaled to the studios globally.

Now all our studios have Luna technology in their workflow and are able to produce playable assets ready for game launch. Having creative assets that perform well and allow us to be more efficient with our time is invaluable

Mor Shahar, Crazy Labs

On top of the efficiency gains, Crazy Labs quickly found they were able to achieve unparalleled quality by using Luna Playable.

“We really put the technology to the test on our latest Jumanji runner and were able to produce an almost exact replica of the game in our playable ad creative! It simply would not have been possible to produce that level of quality without Luna”

Avner Gavireli, Senior Unity Team Lead, Crazy Labs
Jumani – Luna Playable

What’s next

Using Unity as their playable editor, the creative flexibility Crazy Labs now has is unparalleled.  As such, their studios are applying their newfound capability and rigorously testing different playable structures.

Crazy Labs is learning the best way to fully leverage Luna for every new release; it’s now primarily concerned with refining its creative processes and defining best practises within the company, and unlocking their creative potential.

What will your Luna story be?

Start creating playable ads and Videos directly from your game in Unity.
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